Hey there, I'm (Zo)hrane

Hey there, I'm (Zo)hrane

Hey there, I'm (Zo)hrane

No matter the size of your project, I can jump in and work alongside you to help you and your team cross that finish line!

About Me

Professionally

I’m a Senior UX/UI Strategist and Researcher with 5+ years of experience and a strong foundation in user-centred design, product strategy, and service design.

I specialise in transforming complex problems into intuitive, scalable solutions, with extensive experience supporting marketing, branding, and experience agencies.

My approach is rooted in UX strategy, research, and collaboration.

Personally

I live for the colour yellow, you name it, Banana, honey, bumblebees... the list goes on. On the rare occasion to can see me on the slops wearing a bright yellow jacket.


Nothing beats a long coastal walk and hitting my step goal. 


My main hobby? Well, it’a finding other hobbies! I’m always up for attending random events, trying new things out. 

I excel at:

Defining UX Strategy

I design UX strategies that balance user needs with business goals — creating value for people and impact for organisations.

Facilitating Workshops

Running discovery workshops and research to pinpoint challenges, align teams, and direct effort toward high-impact priorities.

Turning Insights into Action

Blending data, empathy, and UX principles to shape useful, usable, and scalable digital experiences.

Collaborative by Nature

Bringing ideas to life by working hands-on with cross-functional teams — from concept to launch.

UX Evaluations & Opportunity Reports

Delivering concise assessments that identify key UX improvements and recommend initial actionable changes to enhance usability and user satisfaction.

Project Scoping & Lean UX Delivery

Expert in defining clear project scopes and applying Lean UX principles to efficiently deliver high-quality solutions on time and within budget.