Client
Vodafone
Year
2020
I led the redesign of Vodafone’s internal sales portal, improving navigation and integrating the business playbook to streamline sales operations for thousands of staff users.
Overview
The project focused on merging three Vodafone sales portals into a unified platform, improving navigation and integrating the Business Playbook. Modular templates and seamless content access were designed to enhance the user experience and streamline sales operations.
Client
Vodafone
Industry
Telecoms
Service
Navigation design
Responsive web design
Duration
3 Weeks
The Challenge
Vodafone’s sales portals faced unclear and inconsistent navigation, and difficulties in scaling content, leading to fragmented user journeys and inefficient access to critical information.
Solution 1) Restructuring site
Step 1: Define clear requirements to align navigation with business goals while keeping users in mind.
Step 2: Reviewed and mapped existing content, visualising the site structure to integrate Playbook and portfolio content effectively.
Step 3: Create a visual representation of the new site map.
Solution 2) Drafting new navigation:
Primary Goal: A key goal was to leverage available multimedia content and adopt Vodafone’s eCommerce mega menus for effective navigation.
This led to developing a single, efficient navigation system, saving design and development efforts by reusing proven design modules available to Vodafone.
Click here to review prototype - these successfully ensure a smooth handover and reassure stakeholders.
Solution 3) Selecting modules needed:
To create a modular, flexible template system capable of displaying any type of content, we audited all Vodafone sites and mapped both existing and necessary content.
I identified reusable modules and visualised how they could be used to restructure and enhance the current content, demonstrating the site's potential design and functionality.
The Result
The redesigned platform improved usability, enhanced sales communication through alerts and notifications, and is now being used by thousands of admin staff across multiple assets.
The project strengthened my ability to design efficiently by leveraging reusable modules and templates.
I also developed a proactive approach to gathering early feedback and collaborating closely with developers and stakeholders for clear communication and alignment.
As my first client-facing design project, I learned to balance speed and organisation. I worked iteratively in rough files while maintaining a polished, structured version for a seamless handover.
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