Every project is different, so my UX approach is always bespoke. I adapt methods to fit the business goals, timelines, and budget, whether that means running full discovery workshops, focused usability testing, or rapid prototyping. The result is a process that’s efficient, collaborative, and designed to deliver impact without unnecessary overhead.
Uncover the problem
Framing challenges and defining scope to focus on the right problems.
Understand the customer
Using research and testing to uncover insights that meet real needs.
Design solutions
Creating responsive, inclusive designs with accessibility at the core.
Deliver & collaborate
Testimonials
Victor Cruzate
Experienced Technology Consultant @ RAPP
Zo consistently demonstrated the ability to connect user understanding with overarching business goals, effectively translating complex challenges into clear, actionable objectives. Her skills in scoping work realistically and prioritising features ensured that efforts were focused where they will deliver maximum value, aligning UX initiatives directly with strategic company needs.
Guy Mccoy
WordPress and Shopify Consultant and Web Developer
Thank you, Zohrane Dyer - it was a pleasure working with you on this project. Your attention to detail was fantastic and I took away many new tips and tricks as a result of your knowledge and expertise. I hope we get to work on another project soon!
Jenny Borwick
Senior Account Director @ RAPP
Having worked with Zo across various client projects, she is not only an excellent UX designer but also adept at: gathering requirements, hosting review sessions and being transparent and honest about how long things will take, ultimately helping to manage client expectations around hitting deadlines.
